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The Hottest Gay Trends In 2023

At the beginning of a new year, people typically start aspiring to be better versions of themselves. Or at least appear to the world in a somewhat improved way. One option to do so is by trying to predict the newest trends - what’s hot and what’s not. We have compiled a list of things that we believe every gay man should know in the coming year. Don’t worry - there won’t be 2023 of them.

The 00s Are Back

As we know, fashion trends have a habit of repeating every 20 years or so. When the early 2010s Tumblr era was heavily influenced by the 90s aesthetic, the current one is clearly drawing inspiration from the early noughties. Bootcut jeans, tracksuits, cargo shorts – you name it! So, wear your low-rise Dirrty pants like Christina or be a sk8er boi with baggy jeans, and you will fit right in. And if you’re feeling like “a cool mom”, there is no better year to do your best Amy Poehler cosplay.

Mean Girls Movie GIF by filmeditor - Find & Share on GIPHY

Authenticity is Key

With apps like BeReal becoming increasingly popular, authenticity has become crucial in the way one presents themselves on social media. TikTok has already introduced their version of the same function, and soon Instagram will launch theirs. The concept of sharing a real moment of your day in a photo might be limited to an application, but the quest for an element of authenticity will certainly become important in every aspect of society.

We believe there is nothing more fabulous than being confident and proud of who you are, no matter what and when and where. And humbly, who would know more about staying true to oneself than us?

Designer Is In

As the awareness around environmentalism and ethical labor spreads, fast fashion is frowned upon more than ever before. Not only have vintage stores become the new “it” shops, people are also encouraged to buy more designer. 

Well, the one thing you cannot buy from thrift shops is good-quality underwear. That leaves you with two options: either to shop cheap fast fashion with extremely low quality, or you can invest a little more and wear underwear that your body and soul will thank you for. Well, we’ve got you covered: all four of our Gay Packs include designer underwear. Unsure about what you’re gonna get? Check out our shop to see what we’re offering – from boxers and trunks to briefs and jocks.

The Year Of Self Love

The past three years have been filled with a lot of stress. We’ve seen a severe pandemic, geopolitical unrest and skyrocketing prices, just to name a few. This is why we believe that in 2023, self love and improvement will be brought back to the front. This will be the year of picking up new hobbies, finding more ‘me time’, and treating yourself with experiences and emotions. This is also what Next Gay Thing is all about – we want you to take pride in your identity and treat yourself like a royal. Because you are one.

Face It

Now that the pandemic has calmed down a notch and people have started to ditch the masks, a growing number of people are stressing the importance of a healthy-looking face. This is why we believe skincare will be among the main trends of 2023.

We’ve got some good news for you – you can be ahead of the curve by ordering our weekly offer. The Glow & Shine In 2023 Kit includes 3 surprise skincare products that make sure your face will keep its spark throughout the year. As always, 1 pair of underwear will be included as well.

Good news is, there’s a 33% discount for the members. So, what is $215 for everyone else, is just $144 for you as a member!

So what to make of all this? In 2023, you should be authentic, take care of yourself and your skin, and dress inspired by your favorite nostalgic teen movies? Above all, we want you to own your year by loving, wearing and presenting in the way you find most comfortable. Cheers to the new year full of fabulous moments!


Is that gift value really true?

Yes, the extra products you can get for FREE in your first Gay Pack are really worth $210 in retail.

Which products are they?

Want to know what the products are? Aren’t you nosy! But here you go:

SYMBIOSIS Tightening Eye Mask

RRP $114

Earth Harbor HELIOS Anti-Pollution Ampoule

RRP $50

dr. Eve_Ryouth Hyaluronic Night Moisturiser

RRP $110

Just don’t forget to use the coupon code 210OFFER at checkout.

Discreetly packaged, for your convenience

We know that sometimes it’s difficult to be fully out. Or you just don’t want anyone to bother your business. For this reason, we’ve taken extra care in packaging the Gay Packs and ship them in discreet packaging.

Just your address

On the top of the pack you can just find your address, our address and the customs form (CN22) which includes a brief general description of the goods. We keep it as generic as possible and only include the form due to the law.

Nothing in the back

We keep the back of the package clear to make it even easier for you to get to your pack. Just strip it open and enjoy all the fab we chose for you that month.


All Gay Packs ship for free to the US, EU & UK, Australia & Canada via Postal Companies.
Rates to other markets may vary.
All duties & shipping charges are included for EU markets.

100 day hassle-free returns

We think you’ll love the underwear but in the rare case you don’t, you can send them back and choose a pair you like from our shop to be added to your next pack. 

To make sure you got the perfect fit, we’ve developed our own sizing guide, keeping it as simple as possible.


26-28 inches
66-71 cm


28-30 inches
71-76 cm


30-33 inches
76-84 cm


33-35 inches
84-89 cm


35-37 inches
89-94 cm


37-39 inches
94-99 cm


39-42 inches
99-107 cm


42-46 inches
107-117 cm

What our customers say

Trustpilot Rated 4.8/5 in 600+ reviews











Excellent quality products especially…

Excellent quality products especially the grooming products

Highly recommend

Amazing service also from the team

Sean Collins

Similar to receiving a surprise gift…

Similar to receiving a surprise gift every month and is very exciting to try new products and sport new sexy underwear every month. Great selection of products and excellent choice in underwear.

Paul Smith

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