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Our story

Do you remember the last moment when you truly celebrated your authentic self? When the world’s noise faded, and you found clarity in who you were? We’ve been there, and we want to take you on a journey, one that resonates with every gay heart.

It was 2006 in Tartu, Estonia. In the quiet solitude of his university room, Jarmo felt a rush of self-awareness, a liberating realization – he was gay, despite having ignored it for maybe too long. That moment wasn’t just an epiphany; it was a rite of passage into self-discovery. To commemorate this milestone, Jarmo treated himself to a pair of designer underwear, turning this personal indulgence into a monthly ritual, even with his modest student resources.

Fast forward to 2013 in Berlin. Conversations between Jarmo and his partner Roma swirled with hopes and dreams, but a shared vision was out of reach. That was until a spark ignited. We envisioned a brand that didn’t just mirror our individual stories but connected deeply with the wider gay community.

Drawing inspiration from Jarmo’s ritual in Tartu, we dreamt of a monthly luxury—a box that wasn’t just products we’d love ourselves but a celebration of self-love. 

Our shared experiences as gay men guided our product selection. A harmonious blend of designer underwear, premium skincare, punctuated with occasional lifestyle items, felt just right. Each item, carefully chosen, would be nestled within a luxurious box, setting us apart from other gay-oriented brands.

As the night deepened and dreams took shape, Next Gay Thing was born. It wasn’t just a brand name—it was a statement. Bold, authentic, and unashamedly gay.

Today, from our base in London, we’ve extended our arms to the global gay community. We don’t just offer products; we offer experiences. Our curated boxes celebrate every facet of gay life, ensuring every unboxing feels like a personal Gay Christmas.

Join us in this celebration of identity, our very own-fabulousness. Together, let’s make every day a testament to who we are. Stay true, stay a Fab One.

With pride,

Jarmo & Roma, Founders of Next Gay Thing


Jarmo Siim


Marketing & Managing. Firm believer in gay rights and the awesomeness of being gay.

“The more of the world I see, the more I understand how being gay is something so very special that transcends all cultures, races and ages. Always celebrate it."

Roman Zuravljov


The style & social media guru who won’t stop at anything to make our packs more fab.

“Beauty is in the details and in knowing exactly what you want and need. We're here to make discovering it easier for you."

Our mission is to unapologetically empower and uplift gay men, one box at a time, all year round.

We believe being gay is not just a label, preference or a lifestyle. It’s a separate identity with depth that goes way beyond that. We believe it should be celebrated for what it’s worth and not only in Pride-month but all year round.

We believe being gay is a superpower. It’s a privilege having been born this way, being a part of a unique community that understands you more than any other. How else does gaydar work?

We believe it’s a chance to do things differently. Gay men can be more adventurous, different and try out sides of the human experience others cannot, never hide or feel bad about who we are.

Is that gift value really true?

Yes, the extra products you can get for FREE in your first Gay Pack are really worth $210 in retail.

Which products are they?

Want to know what the products are? Aren’t you nosy! But here you go:

SYMBIOSIS Tightening Eye Mask

RRP $114

Earth Harbor HELIOS Anti-Pollution Ampoule

RRP $50

dr. Eve_Ryouth Hyaluronic Night Moisturiser

RRP $110

Just don’t forget to use the coupon code 210OFFER at checkout.

Discreetly packaged, for your convenience

We know that sometimes it’s difficult to be fully out. Or you just don’t want anyone to bother your business. For this reason, we’ve taken extra care in packaging the Gay Packs and ship them in discreet packaging.

Just your address

On the top of the pack you can just find your address, our address and the customs form (CN22) which includes a brief general description of the goods. We keep it as generic as possible and only include the form due to the law.

Nothing in the back

We keep the back of the package clear to make it even easier for you to get to your pack. Just strip it open and enjoy all the fab we chose for you that month.


All Gay Packs ship for free to the US, EU & UK, Australia & Canada via Postal Companies.
Rates to other markets may vary.
All duties & shipping charges are included for EU markets.

100 day hassle-free returns

We think you’ll love the underwear but in the rare case you don’t, you can send them back and choose a pair you like from our shop to be added to your next pack. 

To make sure you got the perfect fit, we’ve developed our own sizing guide, keeping it as simple as possible.


26-28 inches
66-71 cm


28-30 inches
71-76 cm


30-33 inches
76-84 cm


33-35 inches
84-89 cm


35-37 inches
89-94 cm


37-39 inches
94-99 cm


39-42 inches
99-107 cm


42-46 inches
107-117 cm

What our customers say

Trustpilot Rated 4.8/5 in 600+ reviews











Excellent quality products especially…

Excellent quality products especially the grooming products

Highly recommend

Amazing service also from the team

Sean Collins

Similar to receiving a surprise gift…

Similar to receiving a surprise gift every month and is very exciting to try new products and sport new sexy underwear every month. Great selection of products and excellent choice in underwear.

Paul Smith

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