Our story

Do you remember the last moment when you truly celebrated your authentic self? When the world’s noise faded, and you found clarity in who you were? We’ve been there, and we want to take you on a journey, one that resonates with every gay heart.

It was 2006 in Tartu, Estonia. In the quiet solitude of his university room, Jarmo felt a rush of self-awareness, a liberating realization – he was gay, despite having ignored it for maybe too long. That moment wasn’t just an epiphany; it was a rite of passage into self-discovery. To commemorate this milestone, Jarmo treated himself to a pair of designer underwear, turning this personal indulgence into a monthly ritual, even with his modest student resources.

Fast forward to 2013 in Berlin. Conversations between Jarmo and his partner Roma swirled with hopes and dreams, but a shared vision was out of reach. That was until a spark ignited. We envisioned a brand that didn’t just mirror our individual stories but connected deeply with the wider gay community.

Drawing inspiration from Jarmo’s ritual in Tartu, we dreamt of a monthly luxury—a box that wasn’t just products we’d love ourselves but a celebration of self-love. 

Our shared experiences as gay men guided our product selection. A harmonious blend of designer underwear, premium skincare, punctuated with occasional lifestyle items, felt just right. Each item, carefully chosen, would be nestled within a luxurious box, setting us apart from other gay-oriented brands.

As the night deepened and dreams took shape, Next Gay Thing was born. It wasn’t just a brand name—it was a statement. Bold, authentic, and unashamedly gay.

Today, from our base in London, we’ve extended our arms to the global gay community. We don’t just offer products; we offer experiences. Our curated boxes celebrate every facet of gay life, ensuring every unboxing feels like a personal Gay Christmas.

Join us in this celebration of identity, our very own-fabulousness. Together, let’s make every day a testament to who we are. Stay true, stay a Fab One.

With pride,

Jarmo & Roma, Founders of Next Gay Thing

Founders

Jarmo Siim

Founder

Marketing & Managing. Firm believer in gay rights and the awesomeness of being gay.

“The more of the world I see, the more I understand how being gay is something so very special that transcends all cultures, races and ages. Always celebrate it.”

Roman Zuravljov

Founder

The style & social media guru who won’t stop at anything to make our packs more fab.

“Beauty is in the details and in knowing exactly what you want and need. We’re here to make discovering it easier for you.”

We believe being gay is not just a label, preference or a lifestyle. It’s a separate identity with depth that goes way beyond that. We believe it should be celebrated for what it’s worth and not only in Pride-month but all year round.

We believe being gay is a superpower. It’s a privilege having been born this way, being a part of a unique community that understands you more than any other. How else does gaydar work?

We believe it’s a chance to do things differently. Gay men can be more adventurous, different and try out sides of the human experience others cannot, never hide or feel bad about who we are.