Should you try a silicone c-ring right now?

We've been wondering for a while about the benefits of c-rings. When and why to use them? And now, thanks to Joey Pomerleau, Founder & CEO of the Wednesday Co we have an extensive understanding.

“In general, c-rings help with symptoms of erectile dysfunction by constricting the penis, trapping blood thus keeping the penis erect for longer. C-rings are also known to improve stimulation and increase sensation in wearers; meaning increased pleasure. Although people with ED may be the main users, because of the secondary benefits (Stimulation and sensation), anyone who has a penis can benefit from using one.” he explains.

How do you actually choose the c-ring that fits you the most?

“This one is all about trial and error… and really depends on where to choose to wear the ring. A c-ring should fit snug, but not fully restrict blood flow – when soft or fully erect. You should be able to easily install and remove the ring when needed, without straining or pulling too hard.” he says. “Due to the solid construction of our rings, the fit is more aligned with that of a metal ring – this is something to consider when using the product. Given the set has three sizes, there is room to play and experiment with the different sizes and placement – making finding the perfect fit easier.”

One more tip is that should a c-ring not be worn for more that 30 mins at a time. And at anytime, if sensation or feeling is lost, remove the ring right-away. If you are unable to remove the ring for whatever reason, seek medical attention immediately.

We have a great news, if you decide to get our Gay Pack then use the coupon code: FREE-C-RING and we’ll add this product to your first order for free if you get 2+ pairs of underwear in your pack!

Their silicone c-rings allow for ease of use, while still providing sturdy support and lift one would expect from a metal c-ring. They are also latex free, and less-elastic than most silicone rings; meaning they will not snap or completely restrict circulation while in use. The soft-touch, body-safe silicone that we use for most of our toys, also helps with overall comfort and wearability; “So with our c-rings to get the best of both worlds – ease of use typical of soft c-rings, with the sturdiness of a metal ring.” Pomerleau concludes.

Wednesday co. is for everyone. Their products have no gender or orientation, sexual wellness and pleasure should not conscribe to binaries. They’re here to start a conversation that needs to be had, and to update the rhetoric surrounding an archaic and taboo industry.


Is that gift value really true?

Yes, the extra products you can get for FREE in your first Gay Pack are really worth $210 in retail.

Which products are they?

Want to know what the products are? Aren’t you nosy! But here you go:

SYMBIOSIS Tightening Eye Mask

RRP $114

Earth Harbor HELIOS Anti-Pollution Ampoule

RRP $50

dr. Eve_Ryouth Hyaluronic Night Moisturiser

RRP $110

Just don’t forget to use the coupon code 210OFFER at checkout.

Discreetly packaged, for your convenience

We know that sometimes it’s difficult to be fully out. Or you just don’t want anyone to bother your business. For this reason, we’ve taken extra care in packaging the Gay Packs and ship them in discreet packaging.

Just your address

On the top of the pack you can just find your address, our address and the customs form (CN22) which includes a brief general description of the goods. We keep it as generic as possible and only include the form due to the law.

Nothing in the back

We keep the back of the package clear to make it even easier for you to get to your pack. Just strip it open and enjoy all the fab we chose for you that month.


All Gay Packs ship for free to the US, EU & UK, Australia & Canada via Postal Companies.
Rates to other markets may vary.
All duties & shipping charges are included for EU markets.

100 day hassle-free returns

We think you’ll love the underwear but in the rare case you don’t, you can send them back and choose a pair you like from our shop to be added to your next pack. 

To make sure you got the perfect fit, we’ve developed our own sizing guide, keeping it as simple as possible.


26-28 inches
66-71 cm


28-30 inches
71-76 cm


30-33 inches
76-84 cm


33-35 inches
84-89 cm


35-37 inches
89-94 cm


37-39 inches
94-99 cm


39-42 inches
99-107 cm


42-46 inches
107-117 cm

What our customers say

Trustpilot Rated 4.8/5 in 600+ reviews











Excellent quality products especially…

Excellent quality products especially the grooming products

Highly recommend

Amazing service also from the team

Sean Collins

Similar to receiving a surprise gift…

Similar to receiving a surprise gift every month and is very exciting to try new products and sport new sexy underwear every month. Great selection of products and excellent choice in underwear.

Paul Smith

Log in

If you already have an account/Taste Profile with us, you can log in here.

Or login with email