New underwear suggestion from LURE

It’s time you experienced the next level of underwear comfort with the chic and soft designs from the new UK brand LURE. Lure Menswear isn't just stylish – it’s designed to fit and be comfortable, so you look and feel great, no matter your body shape.

You’ll love this underwear, we’re sure! They have jocks, boxers and briefs and they are a perfect combination of sex appeal and coziness. If you have tried their underwear before you know their high quality. For those of you who haven’t, try them and you’ll thank us for it!

All the styles come in a very limited run so if you want them you should order them right away before stocks run out! You can click on each photo to get directly to the product page and find out more about them!




Here you can find more options!

We have them available in our store in sizes XS to XXL. If you are our subscriber, don’t forget to use your fab points for a discount of up to -100% and you can also add your purchase to your next Gay Pack to save on shipping cost.

Or you can just subscribe for your Gay Pack and you might get one of these fab undies in your first pack! Don’t forget that we are giving out gifts! Click here and try your luck!


Want in?

If you’d like to get access to our secret group, just sign up with your email & we’ll send you the details.

Seasonal Pack

3, 6 or 9 pairs
6-8x full-size grooming products


Out'n'Proud Pack

1, 2 or 3 pairs
4x full & travel size grooming products

Pride Pack

1, 2 or 3 pairs
1x full or travel size grooming product

Bare Pack

1, 2 or 3 pairs
No full or travel size grooming products