How long do men keep their underwear & why you should not?

A study conducted a few years ago revealed that men tend to keep their underwear for 7 years in average which we at Freedom & Undies simply cannot be more shocked by.

The reasoning the surveyed men gave was that they were so unwilling to shop for their own underwear regularly that they would rather wait for theirs to fall apart before buying new ones. Some men think it’s a pain to go to the mall. Others are embarrassed to shop for underwear and will do so only when necessary.

While we strongly believe these men had to be extremely straight on the Kinsey scale, we also have indications gay men tend to do this way too often.

But so what’s so bad about that? Well, it comes down to a few factors. The first one is just this being super unsexy. Would you want to date someone with a faded out underwear that looks like he’s been wearing since his mum last got him a pair? So why would you make someone go through this?

The second part comes down to hygiene – it’s hard to believe a pair that is 7 years old or even a few, can be as good for you as a pair you get every month (like in our Gay Packs that make this especially easy).

So, why get them more often?

1) You’ll always feel clean, fresh, and well. Even if you take a bath every day, you’d still be dirty if you don’t buy new underwear regularly.

Your underwear is home to germs. They’re always in close contact with both of your privates, which are virtual habitats of bacteria. The side of the groin and the top fold of the bum are parts of the human body where bacteria love to live.

Like a kitchen sponge, your underwear is going to be contaminated with germs and there’s nothing you could do to clean them. This is why over time clothes tend to discolour or become smelly.

2) You’ll stay comfortable. If you keep your underwear longer than you should, they will become loose, thin, or rough no matter how much you take care of them.

3) Keep being & feeling more attractive. You wouldn’t date someone with really ugly underwear, so why are you making the world do this?

4) You’ll appear responsible. Buying yourself new underwear might not be a big deal to you but it will be to your partner. If you take care of yourself, others can depend on you to take care of them. One of the best ways you could learn how to take care of others is taking care of yourself.

5) You’ll be well informed of the latest trends. A new trend in underwear for men occurs virtually every month. There’s no better way to know it than going out and checking it out. If you don’t shop regularly, how will you know what’s in and what’s not? You don’t want to be left out, do you?

So, still want to keep your underwear this long? How long do you *really* keep them? Don’t have time to deal with this? Just get a Gay Pack and you’ll get a monthly delivery of fab underwear and grooming products!


Is that gift value really true?

Yes, the extra products you can get for FREE in your first Gay Pack are really worth $210 in retail.

Which products are they?

Want to know what the products are? Aren’t you nosy! But here you go:

SYMBIOSIS Tightening Eye Mask

RRP $114

Earth Harbor HELIOS Anti-Pollution Ampoule

RRP $50

dr. Eve_Ryouth Hyaluronic Night Moisturiser

RRP $110

Just don’t forget to use the coupon code 210OFFER at checkout.

Discreetly packaged, for your convenience

We know that sometimes it’s difficult to be fully out. Or you just don’t want anyone to bother your business. For this reason, we’ve taken extra care in packaging the Gay Packs and ship them in discreet packaging.

Just your address

On the top of the pack you can just find your address, our address and the customs form (CN22) which includes a brief general description of the goods. We keep it as generic as possible and only include the form due to the law.

Nothing in the back

We keep the back of the package clear to make it even easier for you to get to your pack. Just strip it open and enjoy all the fab we chose for you that month.


All Gay Packs ship for free to the US, EU & UK, Australia & Canada via Postal Companies.
Rates to other markets may vary.
All duties & shipping charges are included for EU markets.

100 day hassle-free returns

We think you’ll love the underwear but in the rare case you don’t, you can send them back and choose a pair you like from our shop to be added to your next pack. 

To make sure you got the perfect fit, we’ve developed our own sizing guide, keeping it as simple as possible.


26-28 inches
66-71 cm


28-30 inches
71-76 cm


30-33 inches
76-84 cm


33-35 inches
84-89 cm


35-37 inches
89-94 cm


37-39 inches
94-99 cm


39-42 inches
99-107 cm


42-46 inches
107-117 cm

What our customers say

Trustpilot Rated 4.8/5 in 600+ reviews











Excellent quality products especially…

Excellent quality products especially the grooming products

Highly recommend

Amazing service also from the team

Sean Collins

Similar to receiving a surprise gift…

Similar to receiving a surprise gift every month and is very exciting to try new products and sport new sexy underwear every month. Great selection of products and excellent choice in underwear.

Paul Smith

Log in

If you already have an account/Taste Profile with us, you can log in here.

Or login with email