From boxers to jockstraps, we are supported better than ever

Could it be that the first thing you do each morning sets you up for a bad day ahead? A piece of clothing you wear the longest and that sits closest to the body, isn't always closest to your heart when it comes time to buy? Lacklustre support, poor fabric that doesn't breathe or wick moisture from the body - if this sounds all too familiar it's time to face a fact, you need better underwear!

These days there’s simply no excuse – the range of styles and designs available in men’s underwear is wider than ever. And while the phrase “quality comes with a price tag” sounds unconvincing, it’s high time you ditched the bargain bucket multipack boxer briefs from the end of the supermarket aisle. A great pair of underwear is actually priced relative to the rest of your outfit (here you can check why men’s underwear is expensive), not to mention that the superior fabric and construction will long outlast cheap and cheerful pairs in any case.

Your underwear stays on longer each day than your t-shirt, so they deserve the same attention when it comes to fit and feel. Every pair of underwear is designed to serve a purpose, from everyday comfort to ultimate support during high activity. Then there are those more playful pairs that only a special someone will see – after all, you need to look your best when wearing the least!

Don’t forget that underwear can also enhance the appearance of other parts of your body. To help you narrow in on your perfect pair, here we have a test where you can find out what is the best underwear for your body type!

You can additionally create your underwear taste profile (you can do it here). Also, we put together a list of the top 3 best underwear types and 3 styles you need to know about below.


Minimalist design, maximum style and support. When you keep it this simple there’s little that can go wrong. All briefs will sit discretely low on the body and keep you supported in luxurious comfort all day long.

Stud Crayola White Brief


Possibly the most luxuriously comfortable underwear a man can wear. A great boxer will give you all-day support and the deluxe feeling of superior fabric down to the top of the thigh.

Andrew Christian Red Boxer


The underwear of choice for active men for over a century. The theory behind the design is simple – fabric where it’s needed for support in the pouch, no fabric out back where you can do without it, and a pair of straps and an extra-wide waistband to hold the garment in place.

ES Collection UN2018 GOLD JOCK
Stud Copic Jockstrap

So now you know the essential styles, there are also key components you need to keep in mind when choosing your perfect pair.

And finally, while underwear is not just for Christmas, neither is it a garment for life. No matter how good it has been to you, every pair will need replacing at the right time. Just don’t leave it until it’s too late – after all, you wouldn’t want to hear it from the one person you are meant to impress the most!


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Seasonal Pack

3, 6 or 9 pairs
6-8x full-size grooming products


Out'n'Proud Pack

1, 2 or 3 pairs
4x full & travel size grooming products

Pride Pack

1, 2 or 3 pairs
1x full or travel size grooming product

Bare Pack

1, 2 or 3 pairs
No full or travel size grooming products