Fashion-waste-fighting underwear’s here and it looks great

Have you ever heard about underwear that’s good for you and the planet? Sounds pretty unusual? Is it possible? The answer is yes!

There are a growing number of ethical and eco-friendly clothing brands that respect both people and the planet. But sustainable underwear lines—especially ones that make us look and feel fantastic — rarely exist at all, especially if we are talking about men’s underwear.

The clothing industry, especially the fast fashion brands is one of the biggest producers of waste in the world as there’s simply too much leftover fabric that usually is thrown away.

Due to this, the Next Gay Thing team figured there has to be something that can be done. So, lots of blood, sweat and tears later, there’s now a solution – UPCYCLED.

“We came from the point of how could we reduce the footprint the sector has on the environment,” says Jarmo Siim, the Co-Founder & Head Designer of UPCYCLED. “Having been in the underwear fashion business for a decade, all suddenly made sense when we realised we could create fantastic underwear for men from leftover cloth. All without compromising on the quality nor feel and creating a truly sustainable model.”

The brand worked for over a year to make the idea happen and as a world first, has now launched their first collection of men’s underwear made of leftover fabric. All is produced as close to the source as possible to reduce its footprint even more and feature colours from the brightest to the more classic ones, from briefs to boxers and even jockstraps.

“While the specific leftover fabric will dictate the colours, we wanted it to be bold, look good, be comfortable & inclusive and look stylish all at the same time. I think we’ve achieved that.” Siim adds. “It also makes all our collections one-offs.”

Without further ado, here’s the very first men’s designer underwear collection that’s using leftover cloth from all over the world. Hope you’ll love it!

By the way, don’t forget to check UPCYCLED on Instagram.

This collection fits all types of bodies and they’re available from XS to XXL. By the way, the photos have been taken by regular people to reduce UPCYCLED’s footprint even more.

There are 12 different underwear options in different colours and styles, from briefs to jockstraps.

You can subscribe for a Gay Pack and you might get one of this pairs in your first box! Plus, if you decide to get our Gay Pack then use the coupon code: FREE-C-RING and we’ll add a set of thee C-rings to your first order for free if you choose 2+ pairs of underwear!


Is that gift value really true?

Yes, the extra products you can get for FREE in your first Gay Pack are really worth $210 in retail.

Which products are they?

Want to know what the products are? Aren’t you nosy! But here you go:

SYMBIOSIS Tightening Eye Mask

RRP $114

Earth Harbor HELIOS Anti-Pollution Ampoule

RRP $50

dr. Eve_Ryouth Hyaluronic Night Moisturiser

RRP $110

Just don’t forget to use the coupon code 210OFFER at checkout.

Discreetly packaged, for your convenience

We know that sometimes it’s difficult to be fully out. Or you just don’t want anyone to bother your business. For this reason, we’ve taken extra care in packaging the Gay Packs and ship them in discreet packaging.

Just your address

On the top of the pack you can just find your address, our address and the customs form (CN22) which includes a brief general description of the goods. We keep it as generic as possible and only include the form due to the law.

Nothing in the back

We keep the back of the package clear to make it even easier for you to get to your pack. Just strip it open and enjoy all the fab we chose for you that month.


All Gay Packs ship for free to the US, EU & UK, Australia & Canada via Postal Companies.
Rates to other markets may vary.
All duties & shipping charges are included for EU markets.

100 day hassle-free returns

We think you’ll love the underwear but in the rare case you don’t, you can send them back and choose a pair you like from our shop to be added to your next pack. 

To make sure you got the perfect fit, we’ve developed our own sizing guide, keeping it as simple as possible.


26-28 inches
66-71 cm


28-30 inches
71-76 cm


30-33 inches
76-84 cm


33-35 inches
84-89 cm


35-37 inches
89-94 cm


37-39 inches
94-99 cm


39-42 inches
99-107 cm


42-46 inches
107-117 cm

What our customers say

Trustpilot Rated 4.8/5 in 600+ reviews











Excellent quality products especially…

Excellent quality products especially the grooming products

Highly recommend

Amazing service also from the team

Sean Collins

Similar to receiving a surprise gift…

Similar to receiving a surprise gift every month and is very exciting to try new products and sport new sexy underwear every month. Great selection of products and excellent choice in underwear.

Paul Smith

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