What’s Hyaluronic Acid and why should you care?

You might've noticed Hyaluronic Acid in many face, eye or even hand creams. But why is it so popular and why should you care?

We had a talk with Charlotte Hamilton from Avant who takes care of marketing there and asked whether it’s just marketing fluff or are there real benefits to Hyaluronic Acid.

“Just a single gram of hyaluronic acid has the impressive ability to hold up to six litres of water. It is also able to regulate that moisture within the cells, so as not to drown them, making it one very special ingredient!”, she explained.

“Our skin cells produce hyaluronic acid naturally in a bid to maintain moisture levels but due to ageing and environmental aggressors those levels tend to take a bit of a dip, thus resulting in sensitivity, dullness, fine lines and uneven tone and texture. Hyaluronic acid is critical in maintaining skin hydration,” she added. “If applied daily, it helps to hydrate the skin and maintain this hydration as a humectant. It works as a magnet for moisture, helping your cells retain as much of it as possible so that your skin feels and appears hydrated, plump and healthy.”

So it’s definitely not about marketing and the good news is that their
Supreme Hyaluronic Acid Anti-oxidising DUO Moisturiser is in the August Out’n’Proud Gay Pack, so you can give it a try!

A little about Avant as well

Their wide range of products are designed to be effective for everyone. The assortment is not bound to gender, skin colour or ethnicity, but simply to what your skin needs. In line with their dedication to limit their environmental impact, their packaging is made from 100% recycled fibres and is 100% recyclable.

Sounds something we can get on board with very quickly!

Seasonal Pack

3, 6 or 9 pairs
6-8x full-size grooming products

$620+ value

$129.99

Most
popular!

Out'n'Proud Pack

1, 2 or 3 pairs
4x full & travel size grooming products

$220+ value

$49.99

Pride Pack

1, 2 or 3 pairs
1x full or travel size grooming product

$41.99

Bare Pack

1, 2 or 3 pairs
No full or travel size grooming products

$36.99

FACE SERUM!
No prize
$140 EYE CREAM!
Oh well..
Exclusive Pride Socks
No Prize
GOLD EYE PADS!
Almost!
Oh no!
No prize
Nope
Get your chance to get a gift with your first pack!
Enter your email & full name below and spin the wheel to see if you're our next lucky winner!
  • Winnings through cheating will not be processed.
  • Only one spin allowed
My Rewards

Merci pour votre vote!

Pour le moment, il n’est pas possible de changer de langue. Nous évaluons juste l’intérêt pour cela – merci pour votre contribution!

Vielen Dank für Ihre Stimme!

Im Moment ist es nicht möglich, Ihre Sprache zu ändern. Wir werten gerade das Interesse daran aus – vielen Dank für Ihren Beitrag!

Obrigado pelo seu voto!

No momento não é possível alterar seu idioma. Estamos apenas avaliando o interesse nisso – obrigado por sua contribuição!

¡Gracias por tu voto!

Por el momento no es posible cambiar tu idioma. Solo estamos evaluando el interés en esto. ¡Gracias por tu aporte!!

Grazie per il tuo voto!!

Al momento non è possibile cambiare la tua lingua. Stiamo solo valutando l’interesse per questo – grazie per il tuo contributo!