The surprising amount men pay for underwear

We at Freedom & Undies have been wondering for a while what is the amount men pay for underwear (it's a professional fetish, apparently!) but couldn't find any good information. So we conducted our own little research and now we know.

After a lengthy and thorough survey, we found out a few interesting facts. Namely, men love wearing designer underwear and consider them treats for themselves. And that they do even more than they consider it to be just for practical reasons. We have to say we love that!

However, they’re all a bit afraid to get underwear as someone might find out or it’s just uncomfortable, according to our research. (This can easily be avoided with our discreetly packed Gay Packs by the way)

Taste wise, a large majority leans towards briefs as well as jockstraps (they really have peaked in the past years!) and more than 90% prefer them to be more colourful and exciting. They also consider this to be a real turn-off if their date is wearing old or ugly underwear. 

But now to the main question: What is the average price men pay for their underwear? It might surprise you but there are differences in it depending on the age:

  • Up to 24-year-olds pay in average $15-20 on their underwear
  • 25-34-year-olds spend in average $25-30 on a pair of underwear
  • 35-44-year-olds take this up by another $10, so it’s $35-40.
  • 45+ take this up even higher to up to $50!

It’s a lot more than other surveys have found a few years back. So, well done, men!

(We don’t want to toot our own horn here (or maybe we do!) but our Gay Packs offer even more value, considering you can get underwear already for $26 in our Bare Pack – try it out!)

All of this demonstrates how important underwear is for men and why subscription boxes are becoming more and more popular among them for getting their monthly dose of underwear.  


Is that gift value really true?

Yes, the extra products you can get for FREE in your first Gay Pack are really worth $210 in retail.

Which products are they?

Want to know what the products are? Aren’t you nosy! But here you go:

SYMBIOSIS Tightening Eye Mask

RRP $114

Earth Harbor HELIOS Anti-Pollution Ampoule

RRP $50

dr. Eve_Ryouth Hyaluronic Night Moisturiser

RRP $110

Just don’t forget to use the coupon code 210OFFER at checkout.

Discreetly packaged, for your convenience

We know that sometimes it’s difficult to be fully out. Or you just don’t want anyone to bother your business. For this reason, we’ve taken extra care in packaging the Gay Packs and ship them in discreet packaging.

Just your address

On the top of the pack you can just find your address, our address and the customs form (CN22) which includes a brief general description of the goods. We keep it as generic as possible and only include the form due to the law.

Nothing in the back

We keep the back of the package clear to make it even easier for you to get to your pack. Just strip it open and enjoy all the fab we chose for you that month.


All Gay Packs ship for free to the US, EU & UK, Australia & Canada via Postal Companies.
Rates to other markets may vary.
All duties & shipping charges are included for EU markets.

100 day hassle-free returns

We think you’ll love the underwear but in the rare case you don’t, you can send them back and choose a pair you like from our shop to be added to your next pack. 

To make sure you got the perfect fit, we’ve developed our own sizing guide, keeping it as simple as possible.


26-28 inches
66-71 cm


28-30 inches
71-76 cm


30-33 inches
76-84 cm


33-35 inches
84-89 cm


35-37 inches
89-94 cm


37-39 inches
94-99 cm


39-42 inches
99-107 cm


42-46 inches
107-117 cm

What our customers say

Trustpilot Rated 4.8/5 in 600+ reviews











Excellent quality products especially…

Excellent quality products especially the grooming products

Highly recommend

Amazing service also from the team

Sean Collins

Similar to receiving a surprise gift…

Similar to receiving a surprise gift every month and is very exciting to try new products and sport new sexy underwear every month. Great selection of products and excellent choice in underwear.

Paul Smith

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