The Psychology of Color in Men’s Fashion: Beyond Blue

Color plays a pivotal role in fashion, influencing our style choices and how we present ourselves to the world. While blue, with its connotations of reliability and tranquility, has long been a staple in men's fashion, a spectrum of other colors also holds significant psychological implications. In this article, we delve into the psychology of color in men's fashion, exploring how different hues can evoke various emotions and perceptions.

Blue: The Reliable Classic

Blue, particularly in its darker shades, has been a mainstay in men’s fashion for centuries. It’s the color of the clear sky and the deep ocean, symbolizing stability, depth, and wisdom. In fashion, blue is often associated with professionalism and trustworthiness. A classic navy suit, for example, communicates a sense of reliability and authority, making it a go-to choice for business attire.

However, blue is not limited to formal wear. Lighter shades, like sky blue or baby blue, can convey a sense of calmness and serenity, making them excellent choices for casual and summer wear.

C-in2 Grip Mesh Brief Benicio Blue

ES Collection Trunk [LIMITED EDITION]

ES Collection Sea Panel Royal Brief [LIMITED EDITION]

Red: The Power Player

Red is the color of fire and blood, often associated with energy, passion, and action. In men’s fashion, wearing red can convey a sense of confidence and assertiveness. A red tie or pocket square can add a bold pop of color to a classic suit, signaling power and ambition. However, because of its intensity, red is best used as an accent color in men’s fashion.


ES Collection Trunk Red [LIMITED EDITION]

ES Collection Colourful Trunk Red [LIMITED EDITION]


Green: The Natural Connector

Green, the color of nature, symbolizes growth, harmony, and freshness. In men’s fashion, green can convey a sense of calm and relaxation. Darker shades, like forest green, can be as versatile as blue, working well in both casual and formal settings. Lighter shades, like mint or sage green, are perfect for spring and summer, reflecting a light, fresh aesthetic.

HUNK Brief Paradis

HUNK Jock Paradis

C-in2 Super Bright Brief Gil Green

Black: The Ultimate Sophisticate

Black is a powerful color in fashion, associated with elegance, formality, and mystery. In men’s fashion, black can convey a sense of sophistication and timeless style. A black suit or tuxedo is the epitome of formal wear, while a black t-shirt or jeans offers a sleek, modern look for casual wear.

ES Collection Rhombus Black Brief [LIMITED EDITION]


HUNK Brief Nightcrawler

Yellow: The Optimistic Standout

Yellow, the color of sunshine, is associated with joy, happiness, and energy. While not as commonly seen in men’s fashion as blue or black, yellow can make a bold and optimistic statement. A yellow accessory can add a vibrant touch to an outfit, while a yellow shirt or sweater can brighten up a gloomy day and stand out in a crowd.

HUNK Boxer Tangerine

Modus Vivendi Country Jocks Yellow 02211


ES Collection BCN Taxi Yellow Brief [LIMITED EDITION]

ES Collection Mesh Yellow Trunk [LIMITED EDITION]

C-in2 Hard Core Sport Brief

In conclusion, while blue remains a reliable classic in men’s fashion, exploring other colors can allow you to express different aspects of your personality and mood. Understanding the psychology of color can help you make more informed fashion choices and use color to influence perceptions. So, the next time you’re selecting an outfit, consider what the colors you choose say about you.


Is that gift value really true?

Yes, the extra products you can get for FREE in your first Gay Pack are really worth $210 in retail.

Which products are they?

Want to know what the products are? Aren’t you nosy! But here you go:

SYMBIOSIS Tightening Eye Mask

RRP $114

Earth Harbor HELIOS Anti-Pollution Ampoule

RRP $50

dr. Eve_Ryouth Hyaluronic Night Moisturiser

RRP $110

Just don’t forget to use the coupon code 210OFFER at checkout.

Discreetly packaged, for your convenience

We know that sometimes it’s difficult to be fully out. Or you just don’t want anyone to bother your business. For this reason, we’ve taken extra care in packaging the Gay Packs and ship them in discreet packaging.

Just your address

On the top of the pack you can just find your address, our address and the customs form (CN22) which includes a brief general description of the goods. We keep it as generic as possible and only include the form due to the law.

Nothing in the back

We keep the back of the package clear to make it even easier for you to get to your pack. Just strip it open and enjoy all the fab we chose for you that month.


All Gay Packs ship for free to the US, EU & UK, Australia & Canada via Postal Companies.
Rates to other markets may vary.
All duties & shipping charges are included for EU markets.

100 day hassle-free returns

We think you’ll love the underwear but in the rare case you don’t, you can send them back and choose a pair you like from our shop to be added to your next pack. 

To make sure you got the perfect fit, we’ve developed our own sizing guide, keeping it as simple as possible.


26-28 inches
66-71 cm


28-30 inches
71-76 cm


30-33 inches
76-84 cm


33-35 inches
84-89 cm


35-37 inches
89-94 cm


37-39 inches
94-99 cm


39-42 inches
99-107 cm


42-46 inches
107-117 cm

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