And with cosmetics brands embroiled in a jargon-fuelled arms race, it’s not uncommon for the average guy to find himself scratching his head in the toiletries aisle while haplessly trying to decide whether the invigorating skin cleanser or the exfoliating facial gel would best suit his needs.

Should you cleanse twice a day and are you using the right product for your skin? We have the answer!

Washing with water on its own can cause the skin to become dry but a good cleanser will remove surface dirt, bacteria and sweat to prevent the pores from becoming blocked. The massaging action we use when cleansing also helps bring fresh blood flow to the skin surface, making us look fresher and healthier. While too harsh a cleanser may cause dryness, choosing one that’s too rich could trigger oiliness and breakouts. If your skin feels ‘squeaky-clean’ and tight after cleansing, it’s a sign that your product might be too harsh for you.

Types of cleanser

The cleanser you choose will depend on your preference and skin condition. I like to have two to choose from, according to how my skin feels on any given day.

Cream – milk

These offer a more soothing cleanse than a wash. Traditionally these were applied to cotton wool pads and wiped over the face. I suggest putting some into the palm of your hand and working over your face, eyes and neck before removing it with water and a cotton or muslin cleansing cloth. These add an extra, gentle daily buffing to support the removal of dead skin cells for a brighter complexion.

Face wash

Wash cleansers need to be mixed with water. For example like this French cleanser by ARCHIMAN.

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A post shared by Archiman (@archimanskincare) on Nov 8, 2018 at 9:23am PST

This is a very good face wash that keeps it in tip-top form too and helps to manage unwanted skin conditions. ARCHIMAN’s cleanser keeps your skin healthy-looking as it not only cleans but hydrates as well. And you can get this product in your Out’n’Proud Gay Pack this month. Not bad, huh?

Face wipes

Even though they’re convenient, I’d advise you to steer clear from these! They’re usually packed with alcohol, synthetics and fragrance, which will irritate your skin, causing sensitivity and redness. Furthermore, they rarely provide an effective cleanse. Save them for festivals, travelling and when you’re really super short on time.

Should I use face wash twice a day?

The answer is yes! Whilst a night-time cleanse is essential to remove the make-up and grime of the day, it’s also important to clean the skin when you wake up in the morning. Overnight the skin eliminates toxins via the pores, so starting the day with a clean canvas removes the toxic residue from the skin surface and will make the products you apply more easily absorbed and effective.

5 steps to the perfect cleanse

1. Warm your cleanser between your palms.
2. Massage it into the face to stimulate blood flow and aid detoxification. Add water if necessary. Work around your whole face, using small circles over your chin and mouth and larger ones around your eyes. Don’t forget your neck & behind the ears.
3. Add warm water.
4. Remove the cleanser with a warm cloth.
5. Splash your face with cold water to freshen up your complexion.

So here you have it – our guide to your perfectly clean face. You’re welcome.