5 Of Our Favourite Men’s Underwear Adverts And Why We Love Them

You know how much we love undies. Well these are five of our favourite men's underwear adverts! From memories that gave us pangs growing up as gay teens, to clever, sexy marketing moves.

David Beckham’s Bodywear adverts

Oh, David Beckham. We love his H&M bodywear ads because they reminded the world that Beckham, now a DILF, definitely still has his sex appeal, good looks and X factor. There are a great variety of shots in this campaign, some in underwear and some in sleepwear or loungewear. We especially love these as we can imagine snuggling up to Becks while watching Downton Abbey or something, under a blanket.

Freddie Ljungberg for Calvin Klein

This gorgeous Swede was an underwear model for Calvin Klein until 2007. He was one of Arsenal football club’s most prolific players, and he now coaches the U23 team. Ljungberg wasn’t sure about doing the ads – he was a professional football player first and foremost and was uncomfortable with the idea at first. We’re glad he changed his mind!

The pictures of Ljungberg in his undies against a blood red background were up on our walls at University. Don’t try to guess our age. We love them because this guy didn’t look like a ‘regular’ model. He had a rough edge and just oozed Scandi masculinity. Argh, don’t get us started…

Andrew Christian’s boys on Ru Paul’s Drag Race

An ingenious use of TV air time, the designer and his boys were included on Ru Paul’s Drag Race Season 8, as a mini-challenge. We love this clever marketing trick.

The queens had to guess who was top / bottom / versatile out of the models. Hilarious, sexy and a great way to see a wide range of Andrew Christian underwear ‘in the flesh.’ You may be lucky enough to get a pair of these undies in one of your packs.

You can probably find the episode on Netflix if you really want to check it out.

aussieBum’s sponsorship of the Gay Rugby World Cup

This fabulous Australian brand (another one of our partner brands), sponsored the Bingham Cup, also known as the Gay Rugby World Cup, in 2014. The tournament was established in the memory of Mark Bingham, an out gay rugby player who died on board United Airlines Flight 93 during the September 11th attacks.

It’s a fantastic sporting and social event with gay men from all over the world coming together to play rugby. Where better than to advertise some sexy underwear? Now all we can think about is rugby players and aussieBums.

We actually got them in our Gay Packs selection + a lot more, so you might want to get on board already this month!

Justin Bieber for Calvin Klein

This campaign got a lot of negative press for photoshopping, but we love it all the same. It’s Bieber’s ‘coming of age’ moment, when he stopped being a tween popstar pinup and became a definitive twunk.


Is that gift value really true?

Yes, the extra products you can get for FREE in your first Gay Pack are really worth $210 in retail.

Which products are they?

Want to know what the products are? Aren’t you nosy! But here you go:

SYMBIOSIS Tightening Eye Mask

RRP $114

Earth Harbor HELIOS Anti-Pollution Ampoule

RRP $50

dr. Eve_Ryouth Hyaluronic Night Moisturiser

RRP $110

Just don’t forget to use the coupon code 210OFFER at checkout.

Discreetly packaged, for your convenience

We know that sometimes it’s difficult to be fully out. Or you just don’t want anyone to bother your business. For this reason, we’ve taken extra care in packaging the Gay Packs and ship them in discreet packaging.

Just your address

On the top of the pack you can just find your address, our address and the customs form (CN22) which includes a brief general description of the goods. We keep it as generic as possible and only include the form due to the law.

Nothing in the back

We keep the back of the package clear to make it even easier for you to get to your pack. Just strip it open and enjoy all the fab we chose for you that month.


All Gay Packs ship for free to the US, EU & UK, Australia & Canada via Postal Companies.
Rates to other markets may vary.
All duties & shipping charges are included for EU markets.

100 day hassle-free returns

We think you’ll love the underwear but in the rare case you don’t, you can send them back and choose a pair you like from our shop to be added to your next pack. 

To make sure you got the perfect fit, we’ve developed our own sizing guide, keeping it as simple as possible.


26-28 inches
66-71 cm


28-30 inches
71-76 cm


30-33 inches
76-84 cm


33-35 inches
84-89 cm


35-37 inches
89-94 cm


37-39 inches
94-99 cm


39-42 inches
99-107 cm


42-46 inches
107-117 cm

What our customers say

Trustpilot Rated 4.8/5 in 600+ reviews











Excellent quality products especially…

Excellent quality products especially the grooming products

Highly recommend

Amazing service also from the team

Sean Collins

Similar to receiving a surprise gift…

Similar to receiving a surprise gift every month and is very exciting to try new products and sport new sexy underwear every month. Great selection of products and excellent choice in underwear.

Paul Smith

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