Gruum deodor Mineral Deodorant

Fresh, but make it intentional. This is a mineral deodorant that doesn’t mask — it prevents odour at the source. Potassium alum forms a light, invisible barrier that stops odour-causing bacteria without blocking your pores, so your skin can still breathe. The scent stays clean and coastal, subtle but noticeable up close, while the formula remains gentle on sensitive skin. No heavy layers, no artificial overload — just that “you smell good” energy people don’t question.