Why designer underwear?

Why is designer underwear worth every cent you put into it, we hear you ask? Well…

Best fit you can imagine

Fit really is everything and we know it so very well. For that reason, all pairs have been tasted extensively by our in-house team (that’s one of the very fun jobs we have!) so that they make your back & front look as good as possible.

Give your bum and front the boost you want!

Create your Taste Profile to get started

Out with the plain & boring, in with the cute & premium

Go from regular, plain, practical old underwear to building up a real collection of fantastic, cute and high quality comfortable, premium fabric underwear, in no time. All chosen especially for you.

Want to know more?

If you had any more doubt then here are a few essential articles on underwear to get you sorted!

Chosen for you, curated to perfection

All underwear in our packs is chosen according to your Taste Profile, which you can update at any time. You can choose just one style or all of them and we’ll make sure they’re as perfect as they can be.

If it’s not as fab as it can be, you can get them replaced with our industry leading 100-Day Hassle Free Returns Guarantee. Less than 1% do that, though, so you are in great hands!


Pre-sale questions

You can take a look at our sizing chart when you sign up for your taste profile and also here: XS 26-28” | S 28-30” | M 30-33” | L 33-35” | XL 35-37” | XXL 36-38”. If you do choose it according to our sizing guide, it’ll be sure to fit you. As a tip – if you’re between sizes, then rather choose the larger size to make sure it’s more comfortable.

You can go to the Create Profile page or simply do it after you’ve picked your pack.

You can easily do it by going to your subscription and clicking or tapping on ‘Change pack or pairs of underwear’, choose the pack with the options you like and then go through checkout. You will then be charged on the regular renewal date.

We think you’ll love the underwear but in the rare case you don’t, you can send them back and choose a pair you like from our shop to be added to your next pack. Just submit your request and we’ll take it from there!

More questions?

You can also ask more questions from us at our Contact Us page!

Log in

If you already have an account/Taste Profile with us, you can log in here.

Or login with email

Size guide

To make sure you got the perfect fit, we’ve developed our own sizing guide, keeping it as simple as possible. You can find it below:






















Available soon: 3XL & 4XL

When you are the upper end of a size, we recommend picking a larger one.